Why Salesstaff > Marketing Executives
Today more than ever before, marketers are tasked with how best to contribute to the achievement of their company's profitable top line growth. While marketers traditionally rely on branding, awareness and direct response to generate leads...challenges continue to undermine the linkage of these activities to sales. Simply put, marketers are under pressure to quantify the unquantifiable, and raise the profile of their achievements, or risk being marginalized by other departments that can clearly prove their linkage to revenue.
Generating a steady supply of qualified opportunities for Sales is one of the highest profile methods for helping a company achieve its goals. However, balancing the quantity and quality of leads is one of the largest hurdles to lead generation success. From low complexity, low touch techniques to complex multi-touch campaigns, The Sales Staff can help.
Your sales team members are more effective when engaging with prospects – not suspects. Sales Staff's Opportunity Research Group (ORG) provides real-time market intelligence on prospect projects, initiatives, pains, plans and the specific details behind them. Opportunities are immediately transferred to you for sales team pursuit.
The ORG team gathers this information in a research fashion, using a strategic call-plan guided by your sales model. Our marketers are former inside and outside sales professionals from IT and business services companies and have the business acumen and skills to generate actionable sales intelligence from key-budget owners within your target companies.